Lilou's

Jalil grew up in Morocco, where Amlou was a staple— that rich, nutty spread made from roasted almonds, honey, and argan oil. It was his go-to comfort food, slathered on bread or straight from the jar. When he moved to the U.S. to study, he headed to the store expecting to find it, but all there was was plain almond butter. He tried it, and it just didn't measure up—flat, uninspiring. For years, he'd have his family ship jars from home, savoring every spoonful while missing that authentic taste.

Eventually, Jalil started experimenting in his kitchen, tweaking the traditional recipe with his own touch. He shared it with family and friends, and their reactions were unanimous: this was the best Amlou they'd ever had. Mornings became a ritual—spooned over granola, fresh fruit, or toast. One day, his best friend Millet stopped by in Austin and took a bite. A die-hard peanut butter guy, he was hooked; this was something deeper, more nuanced.

They realized this wasn't just a personal favorite—it was too good to keep hidden. Delicious, yes, but also packed with real nutrition from argan oil, a Moroccan superfood known for its antioxidants and heart-healthy benefits. In a world full of processed spreads, Amlou offered something genuine and better for you. Eager to share it, they launched at the Austin farmers market in October. Customers raved, coming back week after week. That's when Lilou's was born—named after Jalil's childhood nickname, from always licking the spoon clean. We knew America was ready for Amlou's magic.